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Something really important in Website Management is Blogging. It's a vital ingredient to making your website a success. It gives you a way to tell your visitors latest news about your company, as well as anything your target audience might find interesting.
But there is a hidden agenda when Blogging. Google and other Search Engines LOVE Content, and when it's relevant, they love it that little bit more. Blogging gives you the perfect mechanism you need to get valuable SEO rich content onto your website.
Carry on Reading this article to find out how the Weebly Blog features can help you make an amazing and effective blog.
Should I create a Blog page?
Whether your a small business, a large business or just a person with a Weebly website, something you may not realize is truly how important a blog is for your Website.
Creating a blog is a great way to attract new and repeat visitors to your site. If you have already managed to captivate your audience and have high value content on your site that your visitors keep coming back to, keep blogging, but keep it relevant!
This Post gives some great information and tips on how to make your Weebly Blog popular.
Before we go into the finer details, we will firstly cover some Weebly Blogging Basics.
What is a Blog?
A Blog is the same as any other blog, it's basically a page (or entire website) that is dedicated for posting regular and relative content with your visitors.
Normally a blog is a series of articles known as Blog Posts. Personal websites regularly use a Weebly blog like an online public diary and businesses may use their blog to tell the world about their latest news, offers, business achievements and industry related news.
What are the hidden benefits of Blogging?
There are many reasons blogging is important, but the ones that stand out are:
Create a buzz
Your Weebly blog is a canvas to tell the world what you want. Make it interesting to the intended parties with light humor, pictures and relevant content and you will soon create a buzz, people will start following your blog and it will become more popular.
Content is the food that Google and other Search engines love to chew up and digest. The more content you put on your site the better, as long as it stays relevant and is written in a style that isn't repetitive, using effective and suitable keywords. Regular blogging about something relevant will get your page higher up in search engine rankings.
Brand Improvement and Awareness
Using your blog to subtly advertise and reinforce your brand is as good as free advertising. As long as you don't constantly push the hard sell in your Blog pages, you can generate a lot of traffic to your site.
Getting your message out there
As a business or an individual, telling people your message is really important. By getting your message out there, you are more likely to attract the right visitors to your site which will convert to sales.
Showing you are active
By adding a regular posts to your blog you're telling your followers (and Search Engines) you're still in action. People are more likely to revisit your site if you're active and repeat visits will eventually result in repeat purchases.
Do's and Don'ts in your Weebly Blog page.
There are few key things you need to stick to when you create a weebly blog post
Making sure your content is relevant is possibly the most important thing when you are blogging. Search engines rank you higher if your content is relevant, and they are getting clever. Google reads the content on your page and entire site and uses a set of intelligent algorithms to define if your content is relevant. SEO is not an easy or quick thing to accomplish.
There are thousands of useful articles on the internet about achieving good SEO results. The key is, don't be overwhelmed. There is no perfect formula and there are so many aspects that can affect your site's rankings in Google, and knowing them all is an art form. We think the key is to know your target audience first. really spend some time (and possibly money) doing market research, identifying who you want to attract, their location and other factors that might give you the clues to driving the right traffic to your website.
Making sure your Weebly Blog appeals to Search Engines with good SEO is only one aspect of keeping your blog relevant. Once people have found you, you want them to stay tuned on your page and keep reading. So making your blog posts interesting and relevant will attract visitors and convert them into followers!
Are your posts long enough?
This is where it can get a bit tricky! To make the most out of the SEO research shows the amount of content in your blog post actually makes a difference, and articles with 700-1500 words are more likely to drive more traffic to your site, as long as they are well optimized and totally relevant.
The hard part is making sure you aren't just writing for the sake of writing. Not every post can be this long because you might just be writing a small update or telling your fans something small. This is fine. The fact you're naturally and organically adding content will still be valuable, and if you over-engineer your SEO so every bit of content is over optimized, it will actually go against your rankings.
If you want to pad out your content to make up the numbers, it is a good idea to add some personality to your blog, telling a story or adding some humour, facts, statistics etc which is relevant to your cause. If for example you are writing about an update to your iphone app, you could start with a bit of a story that led you to the decision to make the update, with some statistics on why it will make the app better.
Using images is more important than you think.
Images on your Weebly Blog Posts can really help with breaking up the text. Large amounts of text can be a bit daunting when visiting a website. images can break the content up and make it much easier on the eye. A good way of thinking about this is, imagine every hotel you've ever been in. Virtually every hotel room in the world has some sort of painting or picture hanging on the wall. You never look at it, but if it wasn't there you'd notice it! Websites are very similar.
Images also serve massive value to your SEO. Google will read the file name and alt tag of your image... A good thing about the Image Settings in Weebly is you can set the alt tag.
Don't repeat yourself and you won't bore your readers.
If you duplicate your content in multiple blog posts or repeat yourself in the same blog post it will make people lose interest. you have to keep your content fresh. One strategy to blogging, especially if you are active but don't make regular developments in your business, is to almost drip feed information to your visitors.
Post Regularly to keep your audience interested. It is quite important to make sure you are posting frequently, and although posting everyday isn't essential the more frequently you post the better. Understandably, if you're a small business you probably don't have time to spend writing blog posts every day. This is where things like Scheduling Posts can be handy or even hiring a freelancer to do it for you.
If you have a Weebly website, and want to drive more traffic to your site, get your message out there, and convert visits to sales, a Blog can really help.
As long as you remember to post regularly, keep the content relevant, include striking headlines and images to captivate your audience and try not to bore people with repetitive or the "hard sell" you should gather some interest quite quickly to your blog.
There are hundreds of guides on the internet that give you information about how to write a good Blog, so don't hesitate on doing some further research before you start writing your First Weebly Blog Post.
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